You searched for: "*"

The results has been filter on Tags containing Mass-Products.
ANA has found 3 results for you, in 387 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Summary of discussions in group II

Industrial Marketing is a too broad understanding. It is absolutely necessary to make a distinction between: Industrial mass-products and capital industrial goods.

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: J. A.T. Cornelissen
January 1, 1973
×

Citation

Cornelissen, J. A. (1973a, January 01). Summary of discussions in group II . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/summary-of-discussions-in-group-ii-


Research papers

A marketing approach of a merger

In France there is presently an increasing development of horizontal mergers between companies belonging to the same field. In this paper we shall study only the mergers which occur in the mass consumption field, due to the following reasons: -...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Nicolas Steinberg
June 15, 1969
×

Citation

Steinberg, N. (1969a, June 15). A marketing approach of a merger. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-marketing-approach-of-a-merger


Research papers

A marketing approach of a merger (French)

In France there is presently an increasing development of horizontal mergers between companies belonging to the same field. In this paper we shall study only the mergers which occur in the mass consumption field, due to the following reasons: -...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Nicolas Steinberg
June 15, 1969
×

Citation

Steinberg, N. (1969a, June 15). A marketing approach of a merger (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-marketing-approach-of-a-merger-french-